One of the primary reasons we discussed on why responsive websites may be wrong for local businesses is about speed and load time. The stats are pretty clear when most mobile consumers will leave your mobile website if it doesn't load in under 3 seconds. Even worse, over 40% of people's next … [Read more...]
Responsive web design is hot. The amount of noise around responsive website design is deafening. When you first see a demo, it's a beautiful thing. A website that automatically refactors based on the form factor of the browser. Heck, this LocalVox.com website is built on a responsive template. … [Read more...]
If you're like me, you probably get hundreds of emails delivered to your inbox every day. Just this morning I woke up to see a fresh batch of 60 messages from local businesses, online newsletters, work associates and more. Do I read each one of these emails? No. If I had that kind of time I … [Read more...]
The Separation of Church and State is Killing Local Newspapers. Advertorial Content Marketing is the Solution.
I read a great article on PandoDaily about how the separation of church and state (that is "journalism" and "advertising") is killing local publishers. The author, Bryan Goldberg, highlights the importance of understanding the economics of the news room, tying cost of content production to page … [Read more...]