Infographic: The Importance of Load Time on Local Mobile Website Success

three-phones-cta

One of the primary reasons we discussed on why responsive websites may be wrong for local businesses is about speed and load time.   The stats are pretty clear when most mobile consumers will leave your mobile website if it doesn't load in under 3 seconds.  Even worse, over 40% of people's next … [Read more...]

5 Reasons Why Responsive Mobile Websites are the Wrong Choice for Local Businesses

Mobile Screen Accessibility

Responsive web design is hot. The amount of noise around responsive website design is deafening.  When you first see a demo, it's a beautiful thing. A website that automatically refactors based on the form factor of the browser.  Heck, this LocalVox.com website is built on a responsive template. … [Read more...]

Four Keys to Writing Amazing Email Subject Lines

email-subject-lines

If you're like me, you probably get hundreds of emails delivered to your inbox every day. Just this morning I woke up to see a fresh batch of 60 messages from local businesses, online newsletters, work associates and more. Do I read each one of these emails? No. If I had that kind of time I … [Read more...]

Infographic: 39% of Small Businesses See Direct ROI from Social Media

small-business-social-media

Local directory service Manta just released their latest "SMB Wellness Index" report, and the results show that more small businesses are investing time and money in social media to increase sales. Social media results are trending upward from the last survey, with 39% of small businesses seeing a … [Read more...]

The Separation of Church and State is Killing Local Newspapers. Advertorial Content Marketing is the Solution.

separation of church and state

I read a great article on PandoDaily about how the separation of church and state (that is "journalism" and "advertising") is killing local publishers. The author, Bryan Goldberg, highlights the importance of understanding the economics of the news room, tying cost of content production to page … [Read more...]