Often successful local online marketing is a matter of focusing on the best use of your limited time and resource. Selecting the right channels for getting the word out and making sure you have the right tactics are key. Getting an existing customer back is 8x more cost effective than driving a new customer to through your doors - a tip we shared in our recent full page article in The Daily News. This is why Facebook marketing and especially email marketing can be so effective and why we are throwing our first event at our new SoLoMo lab on Loyalty Marketing – how to best leverage your existing customers.
But what should you share? How should you share it? What do you say? Those are often the first questions asked, and of course, they are extremely important. What’s often lost in the matter is that there are some key things you can do outside of what you share to make that message much more effective.
Email marketing is often measured by open rates (what percent of your subscribers open the email) and click through rates (what percent of your subscribers click on something in the email). Sometimes very simple tactics can have a huge effect. For example, adding social sharing links (Facebook, Twitter, etc.) to your emails increases click through rates by a whopping 115%!!! See the Infographic below.
For such a small formatting change, this is tremendous. It also makes sense. If someone wants to receive your message about your business, they are much more likely to want to share it than something random they come across over the Internet. Leveraging your audience base, you can boost your social media and word of mouth sharing. If you don’t know where to start, find a trusted partner or expert. We at LocalVox are always happy to give free advice to local businesses.