Yelp’s review filter drives both Yelp’s value and its greatest frustration among small business owners. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp helpful is that it does a better job than most review … [Read more...]
Facebook's Edge Rank Explained Only 20% of your Facebook posts on average get seen by any of your Facebook fans because of their algorithm they call EdgeRank. EdgeRank decides how relevant your Facebook post is to a consumer through a complex scoring algorithm explained by the diagram … [Read more...]
It may seem like there are an overwhelming number of things to do to get your business online. Don't let that stop you from acting now. Here are a couple marketing statistics (from our small business marketing stat library) that I hope impress upon you that it's time to get your local online … [Read more...]
I recently read a post in Streetfight about a couple services that help you submit your profile information to mobile and local directories, and I was surprised at how incomplete the analysis was. All directory optimization services are not made equal. Choose wisely! There are … [Read more...]
