One reason to consistently blog as part of a content marketing strategy is to become a trusted industry expert. You build a larger and larger audience, start ranking on search, build a social media following and become a valuable part of the ecosystem. All of a sudden, good things start to … [Read more...]
Saw this great post on AllThingsD about the complexity of the marketing technology landscape. You just look at it and say, "Oy!" Now these are technologies meant for larger brands, but most of them apply to local businesses as well. In fact, there are a lot more that are local and mobile … [Read more...]
The following is a guest post from Brittany Richter, the Social SEO Lead at iProspect. At the risk of sounding cliche, digital marketing is a puzzle. In order for things to work correctly, all of the pieces must be intact and working together. Too often I see digital marketing being done in … [Read more...]
Yelp’s review filter drives both Yelp’s value and its greatest frustration among small business owners. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp helpful is that it does a better job than most review … [Read more...]
Have you heard about the new way businesses can target consumers through Facebook Ads? Last week, Facebook rolled out Partner Categories that make it easier for advertisers to expand their reach by having ads shown to a broader category of buyers. Helpful data from third-party services, including … [Read more...]
