Local marketing is much more than scaling advertising. Business owners and CMOs are continuing to shift marketing dollars from traditional advertising and pay-per-click to more effective local Internet marketing channels including local search, social media, email marketing and mobile.
From “Data Visualization” to “Mobile Search Optimization”, you’ll learn about the latest marketing trends and how each is an integral piece of multi-location marketing that drives an additional 10-15% of in-store sales.
In this eBook, you’ll learn how the digital marketing landscape is changing for 2014. In addition, you’ll discover:
- How Localized Content Marketing drives brand awareness and in store sales
- Why you should empower managers at either a regional or store level
- How to optimize local and mobile search to drive new customers in stores