Here’s a great infographic on mobile coupon usage and the power of promoting a deal on the go to consumers. They are effective, the key will be how to promote them without being overly intrusive or creepy. If you think mobile is big now, wait until it surpasses traditional Internet usage in just 2015. Mobile local ad spend is set to grow from $800 million to over $18 billion in the next 5 years according to Borell. Mobile marketing should be on your radar although it’s still very early and it will evolve rapidly with new services and offerings. The best thing to do is to make sure you have a partner who will keep you abreast of the latest mobile marketing strategies and techniques so you can maximize your marketing efforts.