Saw this great post on AllThingsD about the complexity of the marketing technology landscape. You just look at it and say, "Oy!" Now these are technologies meant for larger brands, but most of them apply to local businesses as well. In fact, there are a lot more that are local and mobile … [Read more...]
Anyone familiar with Local SEO knows what a difficult and troublesome experience it can be to manage listings on Google Places. Problems ranging from verification issues to incorrect data displaying on claimed listings have been plaguing small businesses trying to get their listing information … [Read more...]
Yelp’s review filter drives both Yelp’s value and its greatest frustration among small business owners. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp helpful is that it does a better job than most review … [Read more...]
Mobile marketing is the hot new thing for local businesses and for good reason. Half of local searches are on mobile devices - over 50 million per day. Mobile data usage is doubling every year. And mobile advertising is going to increase 20x in the next 4 years! These are all stunning statistics, … [Read more...]
Offering a live chat feature on your company website was the hot topic about two years ago, but the excitement has since faded and many companies haven’t bothered. However, what many don’t realize is that live chat can be localized and works great if you want to reach your local community. Most … [Read more...]
