Saw this great post on AllThingsD about the complexity of the marketing technology landscape. You just look at it and say, "Oy!" Now these are technologies meant for larger brands, but most of them apply to local businesses as well. In fact, there are a lot more that are local and mobile … [Read more...]
As a personal rule, I try to avoid the superlative. The biggest, brightest, fastest, smartest or generally the absolute best often isn't so absolute or clear, but really a matter of opinion. In fact recently one of the absolutes that I was confident in, absolute 0, turned out not to be the lowest … [Read more...]
It may seem like there are an overwhelming number of things to do to get your business online. Don't let that stop you from acting now. Here are a couple marketing statistics (from our small business marketing stat library) that I hope impress upon you that it's time to get your local online … [Read more...]
I read a good piece in Inc. today on how ads will be articles and vice versa and we completely agree. There is room for advertising on the local level. We are seeing a ton of value in mobile targeted ads that promote deals to consumers by location. It's very cost effective customer … [Read more...]
Take a look at these jaw dropping mobile marketing statistics. The results are in and the debate is over: mobile marketing can no longer be ignored. Make sure you are reaching your most likely customers through the devices they use most with targeted mobile campaigns. … [Read more...]
