Saw this great post on AllThingsD about the complexity of the marketing technology landscape. You just look at it and say, "Oy!" Now these are technologies meant for larger brands, but most of them apply to local businesses as well. In fact, there are a lot more that are local and mobile … [Read more...]
Anyone familiar with Local SEO knows what a difficult and troublesome experience it can be to manage listings on Google Places. Problems ranging from verification issues to incorrect data displaying on claimed listings have been plaguing small businesses trying to get their listing information … [Read more...]
If you are local business owner, you are probably pretty overwhelmed with the range of local internet marketing options. I could blind you with small business marketing stats that could convince you that any of the channels is a must. But taken in collective, it's a nightmare. Given the lack of … [Read more...]
There are over 100 different factors that determine how you rank on Google+Local (Google Places and Google Maps). One of the most important of those factors is making sure your Name, Address and Phone number (NAP) are consistent across hundreds of different directories and sources (find out … [Read more...]
Have you heard about Yelp's Revenue Estimation Tool that aims to show average revenue the review site generates for a business? The new ROI calculator is simple to understand as it multiplies customer leads in a given month by an average revenue-per-customer number. Personally, I feel that Yelp … [Read more...]
