Marketing Resources

The Local Online Marketing Learning Center

Online Reputation Management for Small Business Owners

online-reputation-managementWord of mouth marketing is one of the most effective ways for small businesses to find new customers. On the other hand, a bad reputation can have the opposite effect. The internet only amplifies this effect, as one negative review can be seen by thousands of potential customers searching for your business.

This new guide will show you how to take control of your online reputation, so that you can share your positive reputation while minimizing the effects of negative reviews.

The Essential Guide to Social Media for Restaurants

Social-Media-RestaurantsSocial media is hands-down one of the most effective ways for restaurants to fill tables. So why is it that so many restaurants struggle to use it effectively?

In this power-packed e-book from LocalVox, you’ll learn how to use the major social media sites like Facebook, Twitter, Instagram and FourSquare to attract new customers and keep them coming back for more.

Twitter Deep Dive for Local Business

Twitter Deep Dive ThumbnailA little birdie told 300 million people about your business…One tweet at a time. With over 500 million members tweeting 400 million times a day, Twitter has become a marketing powerhouse. They have also provided local businesses with a new channel to reach new customers in a new and more personal way.

How Mobile, Social & Local Impact SEO

SEOPrezoIMGSearch engine optimization is constantly changing and while all you used to have to worry about was Google, now there are tens of directories and services that matter. Google+ Local, Yelp, CitySearch, FourSquare, Manta, Mapquest, etc. all are capable of driving significant traffic and contributing to your overall search engine rankings and website traffic.

Google Analytics for Local Business

GoogleAnalyticsPrezoIf someone visited your website, but you never knew it, does it matter? Google Analytics is a free tool from Google that provides you with endless ways of slicing and dicing visitors to your website. With Google Analytics, you can uncover trends which will help you optimize your online marketing efforts. We’ll review some of the basic features, as well as some of the more appropriate advance features for local businesses.

Simple Effective Email Marketing Strategies

emailmarketingprezoToday, more than ever before, business success is measured by the strength of the relationships each business builds. You’ll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.In this seminar, you will learn email marketing best practices and how easy it is to implement them.

Social Media Marketing Strategies

Social-Media-Marketing-Secrets-and-Strategies-for-SuccessToday, more than ever before, business success is measured by the strength of the relationships each business builds. You’ll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.In this seminar, you will learn email marketing best practices and how easy it is to implement them.

Facebook Marketing for Local Business

FacebookprezoFacebook is a crucial component to your local online marketing strategy. Yet, 40% of local businesses have less than 100 likes and 86% have less than 1,000. Most people are not using Facebook to their advantage.