It is time to get serious and learn all you can about how Yelp works despite how you may feel about them. Yelp has a bad reputation amongst some Google+ circles (see what I did there?) as being stick up kids to the local businesses they were created to promote. I don’t share these sentiments but merely report on the pulse of the small business owners who fill our local online marketing eventsevery month. I have heard their cries and have decided to do my best to educate them on how Yelp reviews really work.
Why Yelp Is Now Important
The days of ignoring Yelp are over if you want to rank for search terms on iPhones. Apple has decided to kick Google Maps to the curb and use Yelp’s review system as a major component to how Siri finds searches on the next round of iPhones. Bing has also done a deal to include Yelp reviews in their Bing Local Pages to compete with Google’s integration of Zagat reviews on their Google+ Local pages. That means Yelp now plays a much bigger role in local search especially in the mobile arena where 87% of users take action on their mobile phone searches. The video below will help you get educated on how Yelp reviews actually work so that you can create some sort of plan to make sure your best customer reviews stick on your Yelp pages and go to the top.
If you still are confused about how Yelp reviews work or just want LocalVox to manage your local online directories for you feel free to leave a comment below or contact us.
