Not surprisingly, one of the main areas to improve your ranking on Google Places is what you have put up on your actual Google Place page. Do you know the other two main local optimization areas? Click here.
A new study written by Bizable and promoted by one of our favorite local SEO bloggers, Andrew Shotland, looks at several Place page factors for ranking. Some of it is relatively intuitive.
Here is an excerpt:
Top 3 Factors To Improve Ranking For Pages In Integrated Results
- Places page category matches a broader category than that of the search (search for “pizza”, Places category = restaurant). This only applies of course if there is a broader category. This applies for both primary and secondary Places page categories.
- The search category appears in the business name (“Rocky’s Pizza” for a “Seattle pizza” search).
- The search category appears in the “at a glance” section.
Top 5 Factors To Improve Ranking For Pages Not In Integrated Results
- Having 5 or more Google reviews.
- Location term in “at a glance” section. (Seattle in “Seattle pizza”)
- Category term in Google review content. (pizza in “Seattle pizza” is in the contents of the Google reviews)
- Category term in business description.
- Category term in “at a glance.”